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The media can impact current events. As a graduate student at Berkeley in the 1960s,I
remember experiencing the events related to the People’s Park that were occurring on campus. Some
of these events were given national media coverage in the press and on TV. I found it interesting to
compare my impressions of what was going on with perceptions obtained from the news media. I
could begin to see events of that time feed on news coverage. This also provided me with some
healthy insights into the distinctions between these realities.
Electronic media are having a greater impact on the people’s lives every day. People gather more
and more of their impressions from representations. Television and telephone communications are
linking people to a global village,or what one writer calls the electronic city. Consider the
information that television brings into your home every day. Consider also the contact you have
with others simply by using telephone. These media extend your consciousness and your contact.
For example,the video coverage of the 1989 San Francisco earthquake focused on“live action”
such as the fires or the rescue efforts. This gave the viewer the impression of total disaster.
Television coverage of the Iraqi War also developed an immediacy. CNN reported events as they
happened. This coverage was distributed worldwide. Although most people were far away from
these events,they developed some perception of these realities.
In 1992,many people watched in horror as riots broke out on a sad Wednesday evening in Los
Angeles,seemingly fed by video coverage from helicopters. This event was triggered by the
verdict(裁定)in the Rodney King beating. We are now in an